Passionate speaker. Strategist. Innovator. Writer. 25-year healthcare veteran. Free-market health reform advocate. Co-Founder & CEO of freshbenies – the 255th fastest-growing company on the Inc5000 list. Coffee addict. Born a Canadian – and now a proud American!
After 27 years in the retail industry, Heidi took on a new challenge. From corporate life to entrepreneurship. From fashion retail to the employee benefits industry. At JCPenney, she oversaw the largest brand launch in JCPenney history. As co-founder and COO of freshbenies, she developed the brand from zero members to Inc. 5000 fastest growing companies in America for two consecutive years (#117 in 2015 and #255 in 2016).
freshbenies offsets skyrocketing healthcare costs with access to innovative services that help you save time, money and frustration (who doesn’t need that?).