Passionate speaker. Strategist. Innovator. Writer. 25-year healthcare veteran. Free-market health reform advocate. Co-Founder & CEO of freshbenies – the 255th fastest-growing company on the Inc5000 list. Coffee addict. Born a Canadian – and now a proud American!

Heidi headshotAfter 27 years in the retail industry, Heidi took on a new challenge. From corporate life to entrepreneurship. From fashion retail to the employee benefits industry. At JCPenney, she oversaw the largest brand launch in JCPenney history. As co-founder and COO of freshbenies, she developed the brand from zero members to Inc. 5000 fastest growing companies in America for two consecutive years (#117 in 2015 and #255 in 2016).

freshbenies offsets skyrocketing healthcare costs with access to innovative services that help you save time, money and frustration (who doesn’t need that?).

Reid and Heidi Rasmussen in the studio with Steven Neuner and Bob Gibbons

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